A Colossal Shift For Mind-blowing Search

Mike Leslie
May 14, 2024

The search engine market is undergoing a seismic shift, with OpenAI planning to launch an artificial intelligence-powered search product as early as this week.

Inputs that matter: Microsoft's search engine got a head start on the AI race when it incorporated OpenAI's generative AI.

  • While the initial rollout was flawed, with some high-profile hallucinations, Microsoft quickly updated it, reducing troubles and adding source links so people could decide whether to trust its answers.
  • Brave uses AI to provide fast, accurate results. It also does not track users or their searches, removing privacy fears that your data will be sold to third parties.
  • A new company, Perplexity, one of Fast Company's Most Innovative Companies for 2024, uses AI to give more accurate and contextualized answers to user searches.

The opportunity: Google is already testing AI-generated answers in its regular search results as it hurries to catch up with the competition.

  • These "AI Overviews," which have been slipping into the search results fields of some users for the past month or so, anticipate questions and provide a summary tied to the search query.

Zoom in: In a recent podcast with Lex Fridman, OpenAI CEO Sam Altman said, "The intersection of LLMs plus search, I don't think anyone has cracked the code yet. I would love to do that. I think that would be cool."

  • Moreover, he said that OpenAI wants to build something other than another Google Search. "I find that boring. I mean, if the question is if we can build a better search engine than Google or whatever, then sure, we should."
  • "Google shows you ten blue links, 13 ads, and then ten blue links, and that's one way to find information. But the thing that's exciting to me is not that we can build a better copy of Google Search, but that maybe there's just a better way to help people find, act on, and synthesize information," Altman concluded.

Between the lines: Google's Search Generative Experience (SGE) is now showing less often, a new analysis has found.

  • The number of Google Search queries without SGE increased from 25% to 65% last month.
  • This is a significant change, especially considering rumors that SGE could launch widely ahead of or during Google I/O.
  • In addition to showing up on fewer queries, SGE's space has been getting smaller over the past month.

Follow the money: Google I/O starts with a keynote talk on Tuesday, May 14th, at 10 AM PT / 1 PM ET.

  • Meanwhile, GPT-4o, a new multi-modal version of ChatGPT that can "reason across audio, vision, and text in real-time," is rolling out to everyone right now.
  • So far, OpenAI has only released GPT-4o's text and image powers, with voice and video-based features coming later.

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Read More

  1. https://www.fastcompany.com/91123246/ai-native-search-bing-perplexity-google-brave
  2. https://searchengineland.com/google-search-results-without-sge-jump-440369
  3. https://banananomics.co/lawsuits_and_openais_new_search_product
  4. https://www.theverge.com/2024/5/14/24155647/google-io-news-announcements-rumors-gemini-ai
  5. https://www.techradar.com/computing/artificial-intelligence/chatgpts-big-free-update-with-gpt-4o-is-rolling-out-now-heres-how-to-get-it